Last year Nintendo revived the original handheld format for a special 35th anniversary tribute to the original Super Mario Bros. fighter has helped revive interest in the brand. Game & Watch’s inclusion as a Super Smash Bros. Later the company released various compilations of Game & Watch games for its later handheld systems, and Mr. Nintendo pumped out 60 Game & Watch titles between 19-five dozen small, flat little handheld systems that could play one single game each. Nintendo’s original franchise is still one of its best-selling, which speaks in part to how popular single-game handhelds were in the ‘80s, before systems like the Game Boy made them redundant. Still, you can’t deny that he’s one of Nintendo’s most beloved characters, and clearly one of its most successful. Granted the pink ball of fluff has also had a lot of games released under his name, significantly more than many of Nintendo’s other high profile characters-we’re talking three times as many Kirby games as Metroid games.
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Over 41 million Kirby games have been sold since the series debuted on the Game Boy in 1992, besting several of Nintendo’s older series, including Metroid, F-Zero, and Fire Emblem. Kirby might seem like a second-tier Nintendo mascot to old-timers who started with the original NES, but he moves units like a true Hall of Famer. Its influence lives on, though, if the constant ads for mobile brain training apps is any indication. Nintendo tried to revive the series for the Switch in 2019, but didn’t even release that new version in North America. The brain training craze and its dubious science were short-lived but ubiquitous, selling tens of millions of copies on the DS, and basically being forgotten since. This is how huge the Brain Age fad was on the DS: it’s still one of Nintendo’s best-selling series of all time, even though almost all of its sales come from two games that rolled out internationally in quick succession between 20. So here they are: Nintendo’s 10 best-selling franchises of all time. Nintendo’s top 10 is a weird mix of the perennial and the obscure, as you’re about to find out. You also won’t find some of its longest-running series or most recognizable characters. You’ll find that Nintendo’s 10 best-selling franchises from throughout its history include not just its biggest and most popular characters, but also relative fads, flashes in the pan of gaming history. It can be surprising, though, to actually look closely at Nintendo’s sales charts and see which franchises have sold the most. It’s the enduring popularity of characters like Mario, Link, and Pikachu that have kept Nintendo thriving for so long, along with the generally high quality of the games that they make. Nintendo also has more beloved franchises than any other videogame company. Nintendo is both the Coca-Cola and Pepsi of gaming, and they’ve got the sales figures to back up that comparison.
The rise of the PlayStation and Xbox mostly killed off that practice over the last 25 years, but Nintendo is still synonymous with videogames in a way no other company is.
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There was a time when the word “Nintendo” was just an all-purpose stand-in for “videogames.” Nintendo dominated the gaming landscape so thoroughly in the late ‘80s and ‘90s that adults used it to refer to all videogames anywhere, from consoles made by such rivals as Sega and NEC, to the games you’d play at arcades or movie theater lobbies.